How to Create Quality Content
Quality content is an essential step to making your website go from good to great. Not only does quality content give your website legitimacy and enhanced quality scores, but your great content can also add SEO value and increase your conversion rate. In order to succeed in creating great content, there are a few basic rules you need to follow to make sure that you knock this step out of the park.
So first things first: if you’re having trouble creating any content at all (which is common, don’t worry) you should have a friend talk to you about your business. Try to find someone who doesn’t know about your business, but would be a valid representative of your target market. Set up a recording device (like your phone) and have the person ask you questions about your business.
Once you have a recorded interview, find a transcription service, and get the interview turned into text (you can expect to pay about $1/min). One such service is called SpeechPad. Speechpad.com is a great site where I send my recordings (which is how I got the base for this blog written). Any good transcription service will transcribe the recordings in under a week and then you can use the typed results for your website. I personally use it for clients who don’t have the time to sit and write content. This method gets me expedited baseline content, and we make improvements from here in a much quicker fashion than asking a client for 5000 words of new material typed.
One thing that’s really nice about that conversational style is the way that communications working in terms of the internet. You know, people visiting sites are looking for sincerity, so conversational tone really works. Now don’t make all the content read like someone’s conversation… you do want to tailor the site to get people encouraged to convert and to subscribe or make a purchase decision on your site. A conversational tone is a great way to maintain sincerity and sincerity is another important pillar.
Now let’s say that you have your basic content (your site is all up and running and you’re creating a blog and you are trying to rank for certain keywords). Here is a relevant example I can offer: I have a client in a passive income market, and they wanted to rank for the term “passive income”. I was having a conversation about how they were gonna get there and tried to explain that that might not be the best term. Google is going to try to rank the most relevant and best results for any given query so people keep going to Google. It’s important for them that the visitors get value. And so what you do as a content creator is you go to Google and search the terms you want to rank for and you take a look at the websites. You look at the advertisements, who’s paying to be in that space to see if it’s relevant to your business. If your competition shows up in the keyword search, you’re on the right track. Next, look at the bottom of search, there’s going to be a related searches section for common related searches – this is a great area to get ideas for content.
In the case of the passive income client, they had a high minimum investment for their passive income system to work. And when you look at the bottom of passive income search results, there were results such as passive income for teens and passive income with no capital and it was a mismatch. So we found a more detailed specific way to get their keywords showing up in a more accurate space in a similar passive income vertical.
So when you are looking on Google, what you’re looking for is a reflection of your own services when you’re searching keywords that you want to rank for. If similar competitors are showing up, that’s a great sign. Then look at their site and look at how deep their content is on those search results. Just so you know with depth of content, you’re going have to write a lot. Your visitors, while you may think they don’t want to read a novel, are both search engines and humans. Google wants to know how much you know about a given topic, and you can’t have 50 pages with 200 to 400 words, you will be penalized for that. However, if you make an article with 1,500 words, you will rank higher than the person with a thousand-word article if the content value is relatively the same and you simply add more depth.
So now that is to say that that’s not necessarily going to get you to page 1, most page 1 results have many more words, 2,000 to 4,500 words is probably an average here for what I see ranking for competitive terms and 4,500+, isn’t a bad thing. I’ve seen pages with as many as 10,000+ words ranking really high. People write novels to make their pages competitive which seems daunting, but you need to make it work for your business. So, you know, help people skip around if they’re looking for relevant content. Interlink your blog articles to show what if they’re looking for something where they can go to continue reading deeper on a topic.
A good example I could give is if I were to structure my blog articles for a web development site, I would put a high-level 4,500-word article talking about all aspects of web development from choosing a domain to hosting SSL themes, plugins, design concepts, content creation, all that stuff on one article. And I would link to all the smaller articles that are 1,500 plus words talking about specific facets of web themes compared and then, you know, things like that.
So try to create a hierarchy and make sure you interlink to only two or three of the most relevant articles per post except for your main content one, which will link to many more. So that’s pretty much it. As far as creating quality content goes, make sure it’s conversational.
You might want to just record yourself and have the Speechpad service dictation go ahead and write something for you and just clean it up from there. Run a Google search to make sure that you’re going to rank for things that work in your business and you’ve got competitors in the space. Go deep and write a lot about your topics so they know you know what you’re talking about. Be sincere. And last but not least be consistent. Don’t write 100 articles one week and wait a year to write 100 or more. Even though technically speaking, there have been studies that show that it doesn’t make much of a difference so long as you keep eventually writing content.
From a user perspective, if you can consistently publish content, it gives you opportunities to email your audience if you have an email marketing group. Regular content publication allows people who passively peruse your site to have another reason to come to visit and create a routine around visiting your site, perhaps daily, weekly, or monthly. Being consistent allows you to hold yourself accountable to small reasonable goals. Try not to get too aggressive, start small, and grow from there. But that should help you build quality content on your website.
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