Even today, 20 years after the beginning of the Internet craze, business owners are still confused about SEO.
And when they do go in search of how to go about it, often they are faced with outdated or controversial information. For instance, SEO practices that were the norm even two years ago are now becoming outdated, and while many of these older practices are still a “GoTo” staple for SEO, they are no longer enough.
So What Do You Do?
You know you want to be found on the web, and you know you need to be persuasive and informative for customers, but just how do you achieve both? One of the best ways to achieve everything you need is to follow these 10 SEO tips.
1.Optimize with Local Keywords
Even just three year ago, all you really needed to get your website in the first pages of the search engines was to optimize your content with keywords that your audience might use in the search engines to find your site.
Alas, that is just not enough anymore. There is just too much competition. So to get ahead of the game, you need to optimize for a local presence. In other words, use long tail keywords (3 to 4 words) that include the location (city or state) where you want to attract clients.
Start by optimizing your Google My Business Page. Give all the pertinent information for your business including:
- A long description of your business services
- The right categories
- Information about your opening and closing times
- Business Address and Phone
A Key Factor Here:
Now here is the secret that gets you ahead of others. You want to add customer reviews here. This can be a vital part of getting people to come to your site.
2. Optimize for Voice Search
This is a relatively new tip that is just taking off, but SEO masters are jumping on it. Google voice queries have gotten a lot better in the last year or so and that is because voice works better on mobile devices and works 5 times faster than typing. Plus people have difficulty in typing on smaller devices.
Google is now understanding the use of superlatives, ordered items, time and complex word combinations The key to optimizing your content for boys is to answer direct questions. Include natural questions that are spoken in your content.
3. Answer questions in your content
As an extension of optimizing for natural language, you need to be able to answer questions with content. Google is now scraping third-party websites to find answers 4 questions that users make. At one point Wikipedia used to dominate this area, but that is no longer the case. Google is now recognizing quality expert content the comes from other publishers, including those that are smaller website owners. So figure out what questions yours website can answer and write the content that matches that. Just place the question in your title, and your content can answer it.
4. Focus on Popular Keywords
This doesn’t mean you should optimize for keywords you think people are looking for, but instead you should do a thorough research for keywords that are actually being searched for.
5. Use Keywords Wisely
A few years ago you might have been able to Simply place the keywords in the content even though it didn’t appear to make sense. This is no longer the case. It is now crucial that you monitor the amount of keywords you place in content and keep it between 1 – 3%. Keywords me to appear naturally within the content. You can make sure you meet these requirements by using tools such as keyword density checker.
6. Pay Attention to Legitimate Backlinks
Getting backlinks is important and not something you should ignore. But you also want to avoid spammy websites or backlinking to just a single website for the purpose of making a lot of backlinks.
7. Keep an Eye on Competitors
I’ve heard it a thousand times. “I don’t care what my competitors are doing.”But you should. Today, your competitors are international, and you need to keep an eye on what works for them and learn from mistakes that they make. Tools like AhRefs can help you do just that.
8. Become Authoritative
Stand out from the Rest, by showing that you are an expert in your field. Do this by focusing on quality content and by answering people’s questions. You might even create a profile on quora to show that you are respected in your field. Look for advice on how to look more professional online.
9. Learn about good SEO practices
Many businesses want to work with SEO but really don’t understand how it works. That’s why it is essential that you stay ahead of your competitors. Read articles, participate in forums and consider reading logs from SEO experts like Yoast.
10. Content Size Matters
SEO experts have long said that content size matter, however it wasn’t until just recently that the search engines acknowledged that content length plays an important role in good SEO practices. Essentially, the longer the better, but this does not mean that you should just chatter on, or that you should repeat the same point over and over again. Experts suggest that between 1000 and 1500 words are adequate for SEO purposes. Even then it needs to be content that is relevant and to the point, and easy to read.
As you probably know there are a few other basic SEO practices you want to follow. For instance, you want to try and include your keyword in your title (providing it fits naturally). You also want to take the time to write out your meta description. These are simple solutions you can find through plugins like Yoast.